Testimonials
Helping Housing Supply Start Meaningful Conversations with UK Councils
How Fluentia AI used targeted email outreach to connect a housing supplier with councils, housing providers and relevant decision-makers.
Housing Supply wanted to expand its network and begin conversations with local authorities and housing organisations outside its existing relationships.
The company had the ability to supply housing opportunities, but reaching the right people within councils was challenging. Fluentia AI created and managed a targeted outreach campaign designed to identify relevant organisations, reach suitable contacts and generate genuine conversations.
Housing Supply wanted to connect with councils and providers that it did not already have established relationships with.
Although there is significant housing demand across the UK, identifying the correct departments and decision-makers within local authorities can be difficult.
The main challenges included:
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Finding the right contacts within councils
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Reaching people responsible for housing supply and placements
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Starting conversations with organisations outside the company’s existing network
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Understanding which councils had genuine and immediate demand
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Avoiding time being wasted on unsuitable contacts or departments
“I’m currently a client of Fluentia AI, and I’m very happy with the service. I was pleasantly surprised by the results.
We wanted to see whether the outreach could help us access councils and housing providers that we did not already have direct contact with.
Jordan guided us through the process, and we worked collaboratively to achieve the end result.
The campaign sent approximately 1,400 emails, generated six meaningful conversations and led to two referrals. One council also indicated that it required around 400 properties.”
Cerise Prince, Founder of Prince Prime Properties